International-Corporate-Brand-Management-Evaluating-Standardized-Corporate-Branding-Across-Countries-Handel-und-Internationales-Marketing-Retailing-and-International-Marketing 96,29 EUR*


  • Kategorie: Diverse Bücher
  • Preis: 96,29 EUR*
  • Lieferzeit: Versandfertig in 1 - 2 Werktagen
  • Marke: Gabler, Betriebswirt.-Vlg
  • EAN: 9783834924605
  • Händler:
Zum Angebot Marketers have to understand how the information that consumers associate with a company and its products affects their responses to those products. Adressing this issue, Markus Meierer analyzes firstly if consumers from Germany, France, Romania ...